How to Choose Your Crease
The crease is the soul of a cowboy hat. It is the fold pressed into the crown, and it does more than any other feature to set the mood — working, dressy, rugged, or refined.
Start With Your Face Shape
- Round faces gain length from a taller crown and a sharper crease like the Diamond or Montana Peak.
- Long faces balance out under a lower, wider crease like the Low Cattleman or Open Crown.
- Square faces are flattered by the softer lines of a Teardrop.
Then Consider the Occasion
A Cattleman is the all-rounder — at home on a ranch or in town. The Gus carries grit and history. The Telescope leans formal and clean.
When in Doubt
Start with the Cattleman. It is the most versatile crease ever folded, and it is the reason most people picture exactly that shape when they hear the words "cowboy hat."
Not sure yet? Take our find-your-hat quiz and we will point you to a starting crease.